世界瘋臺東 Booking.com「最好客」目的地 臺東奪全球第一

臺東以「真、善、美」打造專屬品牌，獨特的慢活氛圍與旅宿熱情的待客之道，受到全世界旅人的肯定，繼國旅第一後，臺東更在全球脫穎而出，拿下Booking.com「全球最好客目的地」第一名，臺東縣長饒慶鈴歡迎全世界遊客及全國好朋友來體驗臺東之美。

The tourism industry in Taitung rests upon the three pillars of “True, Good, and Beauty.” Travelers from around the world love Taitung’s warmth and hospitality as well as its unique laidback atmosphere. Taitung has become the premier destination for Taiwanese looking to go on holiday. However, after Booking.com gave Taitung the “Most Welcoming City of 2021,” we now stand out as a world-class travel destination as well. April Yao, the Magistrate of Taitung County, welcomes friends from all over the world and all over Taiwan to come here and experience the beauty of Taitung.

臺東縣長饒慶鈴上任後即用「一快一慢」來打通臺東任督二脈，「快」是指升級行政效能並且加快行政效率；「慢」則是專屬臺東的生活態度，從臺東的生活角度出發，用臺東人的「真、善、美」打造出專屬臺東的品牌，透過真實純淨無污染的環境、善良純樸有人情味的人民以及多元族群兼容並蓄，獨一無二好山好水的臺東之美，讓遊客體驗令人嚮往的臺東生活，打造「慢經濟」的典範城市。

Since taking office, Taitung County Magistrate April Yao has actively promoted the idea of “Balancing Fast and Slow” to unlock Taitung’s deepest potential. “Fast” refers to enhancing and upgrading administrative efficiency while “Slow” refers to celebrating Taitung’s unique lifestyle. In terms of lifestyle, Taitung has promoted local “True, Good, and Beauty.” to create a unique image. Many things keep travelers coming back to Taitung time and time again. Taitung has an authentic environment free from pollution, friendly and welcoming people, tolerant and diverse ethnic groups as well as unique and stunning natural beauty. These factors all have helped make Taitung a model city for “Slow Economics.”

全球線上訂房品牌Booking.com 辦理「Traveler Review Award 2021」依據百萬則的旅客評論，頒發獎項給好評占比最高的旅宿，其中臺東旅宿的好評占比全球居冠，是「Traveler Review Award 2021」全球旅宿獲獎數最高的城市，躍升「全球最好客目的地」第一名，足見臺東除了無可比擬的自然景觀外，親切熱情的慢活日常更受到全球旅人推崇，臺東品牌「真、善、美」，不僅是國人最愛，更讓全球旅人意猶未盡。

Booking.com, an international hotel booking platform, organized the “Traveler Review Award 2021,” based upon millions of user reviews. They gave awards to hotels with the highest proportion of positive reviews. Taitung had the highest percentage of hotels with positive reviews worldwide. It was also the city that received the highest number of Traveler Review Awards in 2021. Now, Taitung is officially “The Most Welcoming Place on Earth.” It’s clear that people have high praise for Taitung because of its stunning natural beauty as well as the laidback vibe of the warm and friendly people. Taitung’s “True, Good, and Beauty.” have not only captivated people in Taiwan, but have also left our friends from abroad wanting to come back for more.

交通及觀光發展處表示，臺東近年來推動有機觀光，強調臺東渾然天成的慢生活氛圍、純淨自然的山海景緻和悠閒愜意的旅遊型態，挖掘臺東16鄉鎮中的日常在地的「真、善、美」元素，打造成為品牌。在疫情緊張的情況下，有機觀光的旅遊型態符合旅客需求，讓臺東在去年的旅客人次突破千萬，逆勢成長了25%，創造了瘋臺東的國旅熱潮。此外，臺東亦積極推廣「責任旅遊」、「生態永續」、「健康家園」等觀念，除了透過觀光夜市減塑行動、環保旅宿認證計劃等，讓業者與旅客共同協力，減少製造一次性廢棄物，共同維護臺東的環境；同時舉辦淨灘、淨海、淨溪、淨街活動號召民眾參與，讓旅客能一直享受到臺東美麗的景色，並樹立臺東純淨、負責任的品牌形象。

The Transportation and Tourism Development Department stated that Taitung has been promoting sustainable tourism over the past several years. Sustainable tourism highlights Taitung’s organic laidback lifestyle, pristine natural beauty and slow travel. Taitung has taken elements from its 16 townships in terms of “Truth, Good and Beauty” to create a unique brand. Sustainable tourism has met the needs of travelers during this tense pandemic. Therefore, there were over 10 million trips taken to Taitung last year. The number of trips has grown by over 25% despite a global contraction in tourism. This reflects the current craze of Taiwanese people traveling to Taitung. Taitung has also been promoting the concepts of “Responsible Tourism,” “Environmental Sustainability” and “Healthy Homes.” We’ve also been promoting plastic reduction initiatives at the tourist night market and the certification program of environmental protection accommodation plan. These initiatives have encouraged businesses to work together with travelers to reduce the use of disposable products and protect Taitung’s environment. In addition, the Taitung County Government has organized and encouraged the participation in beach, ocean, river and city cleanups. These events preserve our natural beauty for visitors and help establish Taitung’s image as a pristine and responsible place.

臺東在2020年也創下許多個全球第一，例如全球唯一的熱氣球嘉年華、Iron Man和Challenge Taiwan是全球最多人參賽的國際鐵人三項賽事，以及全球最多人參加的跨年晚會等，而這些活動也都透過雲端直播傳送到世界各地，讓全球喜愛臺東的朋友都能同步參與。如今繼去年拿到Booking.com「全球最好客城市」第七名之後，更一舉躍升「全球最好客目的地」第一名，反映了臺東不僅旅遊量能為全國第一，旅遊品質更獲得全球肯定。

In 2020, Taitung set a number of records, including the world’s only hot air balloon festival and Iron Man as well as the world’s most attended international triathlon, Challenge Taiwan, and the world’s most attended New Year’s Eve concert. These events were all broadcast live through the internet, giving our international friends that love Taitung a chance to join in on the fun. Taitung jumped to first place as “The World’s Most Welcoming Place” this year after getting seventh place in “The World’s Most Welcoming Cities” category last year. This reflects that Taitung not only has the largest quantity of tourism in Taiwan, but also the quality to garner worldwide praise.