全國第一個雲端旅展在臺東 以智慧科技分享體驗臺東

不能出國就換個方式欣賞美景！臺東縣政府將往年在新加坡與馬來西亞辦理的實體旅展，利用科技升級為雲端旅展行銷臺東，並於8月24日至27日一連四天舉辦「2021臺東雲端旅展Cloud Travel EXPO Taitung Taiwan」，成為全國第一個辦理雲端旅展的縣市。縣長饒慶鈴表示，受到疫情影響，此次旅展結合海外宣傳、線上雲端媒合會，並且導入直播商城供旅客隨看即買，希望透過雲端將臺東行銷到全世界，並歡迎大家疫後能親自到臺東享受。

Why not experience beautiful views in an innovative way while you cannot travel abroad. The Taitung County Government had been hosting Travel EXPOs in Singapore and Malaysia. This year, with the assistance of technology, the EXPO will be upgraded into a cloud EXPO. The “2021 Cloud Travel EXPO Taitung Taiwan” will be held from August 24th – 27th, making Taitung the first in Taiwan to host a Cloud Travel Expo. County Magistrate April Yao expressed, Taitung is having been affected by the pandemic. However, the county government hopes to promote “Traveling in Taitung” to the world through Cloud Travel Expo by using traditional and innovative online methods. In addition, the EXPO also incorporates Live Malls to allow instantaneous purchases. The county government welcomes everyone to visit and enjoy Taitung once the pandemic is over.

此次雲端旅展邀請到星馬、菲律賓、泰國等地區媒體、業者550人加入，參展類別豐富，包括伴手禮、旅館、民宿、文創及手作遊程等，藉此與海外朋友分享臺東必吃、必去、必玩的獨特體驗。「雲端旅展」也特別設置「線上洽談會」，讓海外旅行同業及買家與臺東在地業者在線上一對一洽談，更一進步了解臺東產品的相關資訊。在推廣觀光旅遊方面，旅客能夠在官方網站掌握臺東觀光旅遊的最新資訊，下載「旅行臺東」後，更可以享受領先全臺的沉浸式360°影音技術，彷彿親身徜徉臺東；而直播商城集結國際網紅，吸引場場均破千人同步觀看直播，引起臺東在國際間的討論熱潮。

More than 550 vendors and media from Singapore, Malaysia, the Philippines, and Thailand will participate at this EXPO. There is a wide range of vendors, including gifts, hotels, B&Bs, cultural and creative industries, DIY tours, and more. Visitors from abroad can experience a unique journey of must-eat, must- visit, and must-try activities in Taitung. The “Cloud Travel EXPO” has added an “Online Conference” which allows travelers and vendors can have one-on-one communication to get to know more about Taitung’s products. As for promoting tourism in Taitung, travelers will be able to find the latest information regarding Taitung Tourism on the official website. Once the “Travel Taitung” APP is installed, users will be able to use the latest 360° audiovisual technology to immerse themselves in Taitung. Taitung’s global exposure will be maximized by internationally famous influencers who will attract thousands of viewers in the Live Mall auctions.

臺東縣是2021全球最好客城市，是次展覽結合海外宣傳、線上雲端媒合會，並且導入直播商城，除了讓臺東在地業者能夠跨越疫情線上行銷，有更多機會接觸更多的買家，更能將臺東豐富的觀光資源、農特產品與人文風貌推廣到國外，讓海內外觀光客及業者感受台東慢遊的原鄉魅力。期待在疫情結束、恢復國際交流後，臺東成為國際觀光客的出國首選。

Taitung has been voted as the world most welcoming city in 2021. This EXPO will use promotion abroad, online media, Live Malls. These technologies allow local vendors to overcome many restrictions caused by the pandemic. They will have more opportunities to reach buyers and share the rich tourism resources, farm produce, and unique culture with the world. Therefore, visitors and vendors from Taiwan and around the world can experience Taitung’s charisma. The county government look forward to post-pandemic days when international traveling is possible once more, to present Taitung as the first destination on tourists’ lists.

活動官網：https://taitungtravelfair.com/
活動宣傳影片：https://www.youtube.com/watch?v=6vNhk4IlysM

Official Website: https://taitungtravelfair.com/
Promote Video: https://www.youtube.com/watch?v=6vNhk4IlysM