慢經濟成果引領臺東榮獲Booking.com「旅客評分卓越獎」全台第二

國際數位旅遊領導平台Booking.com日前公布2023年「旅客評分卓越獎」（Traveller Review Awards），在臺東縣長饒慶鈴推動慢經濟施政下，臺東再度入榜，在臺灣各城市中榮獲第二名，縣長饒慶鈴歡迎全世界遊客及全國好朋友東漂來臺東，體驗獨一無二的「慢活」態度，享受令人意猶未盡的臺東之美。

Booking.com announced the 2023 Traveler Review Awards, and Taitung, under Magistrate April Yao’s Slow Economy policies, made it to the top once more, ranking 2nd among all cities and counties in Taiwan. Magistrate Yao invites guests from all around Taiwan and the world to experience the unique “slow living” attitude and stunning beauty of Taitung.

此次2023「旅客評分卓越獎」是Booking.com根據全球超過 2.4億則旅客評論，橫跨全球220 個國家和地區的業者統計而出，臺東以504間獲獎旅宿拿下全台第二，可見臺東的好客城市魅力以及臺東旅宿平均的優秀品質。

The 2023 Traveller Review Awards is calculated from over 240 million reviews spanning more than 220 countries. Taitung ranked 2nd in Taiwan with an astounding score of 504 winning hotels and B&Bs. There’s no question that Taitung is known for its friendliness, hospitality, and top-quality lodging.

臺東縣長饒慶鈴表示，臺東好山好水好人情，充滿旅客一致熱愛的天然景觀、友善民風及健康元素，隨著縣府推動臺東發展自然而真實的本土慢經濟模式，創造了獨一無二的慢活城市，臺東的慢生活及真、善、美魅力，為臺東的產業及土地帶來永續，體現在全球旅客的好口碑中。今年再度入榜「Booking.com旅客評分卓越獎」，正是最好的肯定。

Magistrate Yao speaks highly of Taitung’s great mountains, waters, and people. According to her, visitors love its natural sights and views. The friendly people, healthy outdoors, and genuine local Slow Economy model make it a city uniquely congenial to living the Slow Life. This charming charisma brings sustainability to Taitung’s industries and land, as evident in the all-around positive feedback from travelers worldwide. Winning Booking.com’s 2023 Traveller Review Awards affirms Taitung’s attractiveness once again.

縣府交觀處代理處長江慧卿補充說明，臺東的慢經濟政策打造專屬臺東的觀光模式，備受國際肯定，像是臺灣國際熱氣球嘉年華活動獲得「2022美國謬思設計大獎」最高榮譽鉑金獎榮耀、台東最美星空系列活動獲得「2022美國謬思設計大獎」金獎榮譽及「2022英國倫敦設計大獎」銀獎殊榮。這種不追求100萬人來1次，而是希望讓1萬人來100次的慢經濟旅遊型態，讓旅客願意一來再來，未來縣府將持續推出創新多元的旅遊活動，打造臺東專屬的觀光品牌。（圖片來源：臺東縣政府）

According to Chiang Huiching, the Acting Director of Taitung County Government Tourism Department, the slow economy policy in Taitung has led to the creation of a custom tourism model that has garnered worldwide recognition. For instance, the International Balloon Festival has won the Platinum award at the 2022 MUSE Design Awards in the US, while the Starry Taitung Night events have received gold MUSE awards and silver in the 2022 London Design Awards. The slow tourism approach aims to attract visitors who will return multiple times, rather than one-time visitors. To continue building Taitung’s tourism brand, the County Government intends to introduce more innovative and diverse events. (Photo credit: Taitung County Government)